Strategy
Why Doesn’t Bloomberg Put Money Stuff Behind the Paywall?
One of the best and most popular email newsletters I read is Matt Levine’s Money Stuff. It’s a must-read for folks in lots of finance and finance-adjacent circles, and stylistically one of a kind. Bloomberg, Levine’s employer, is a business, and a pretty good one at that. So why don’t they put his terrific content…
November 7, 2025
Buried Alive! Publishers are Distracted by Guerilla Marketing
Nothing is classically spookier than claiming something is dead when it isn’t actually. See Edgar Allan Poe’s The Premature Burial for a sense of just how clearly haunting — and seasonally appropriate! — this concept is. To a marketer, declaring things dead serves two purposes. First, it ends the conversation. Why are we still talking about something…
October 23, 2025
