Allegro
The Capital Trap for News Product Startups
I have learned to be skeptical towards the role of private capital in systemically important tool providers for journalism organizations. Capital’s requirements for growth and margin expansion can be uniquely bad for journalism tools, and even more so for the systems we rely on to manage audience data. To be clear, I don’t have a…
A Short History of Paying for News: Why We’re Building Allegro Audience
The commerce layer has always been core to publishers and must be treated as a first-class part of the technology ecosystem. News organizations have been charging for regular access to the news for hundreds of years.
Allegro Audience: An open customer data toolkit for publishers
Alley is launching a new toolkit called Allegro Audience in public alpha. Allegro Audience is a customer journey, identity, authentication, payments, and data platform. We’ve been in production with our pilot partner, LAist, for several months now, and we’re about to go live with our second partner. We already support payments, gating, dynamic calls to…
