Research
Reducing Noise in Group Judgments Through Smart Survey Design
Soliciting feedback from many different stakeholders is well-known to be valuable to firms as input to their own improvement processes. Restrooms at airports have smiley-face buttons that translate to numbers on the net promoter scale, and it’s easy to imagine how that one button press is contextualized: Time of day, day of week, month, year,…
September 21, 2026
Should News Organizations Build Community Forums Again?
After ceding their communities to social media for years, some newsrooms are rebuilding forums from scratch and discovering that building one is the easy part. Recently, newsrooms have been returning to an old question: should we be in the forum business again? In June, WIRED announced a forum-style app that will launch as a perk…
September 14, 2026
